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Apple began providing a “free app of the week” again with 2012 as a means of highlighting some of the App Store’s best deeds and encouraging users to start downloading. Google, belatedly, is see with Apple’s footsteps with its own newly launched “free app of the week” split on Google Play. But, we understand that Google has not but committed to makes a full-time feature.
Instead, Google Play’s “free application of the week” is somewhat the guests is suffering only in the U.S. instead of a four-week time period. Internally, their existing looked at a pilot program.
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The figure was initially recognized in Android Police, which taken in the split had launched appearing on the Play Shop in both pc and cell, presenting a complimentary download of the normally $2.99 game Card Wars – Adventure Point by Cartoon Network.
VentureBeat describes the bit was introduced last week, but Cartoon Group states in which the not aware of any app being promoted by its app. The current promotion works by Thursday to Thursday, closed on March 30, 2017.
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We and understand that Google Play approached Cartoon Group to ask if that needed to participate from the start list. The party was not going to ride a trade at the time, but decided.
This also means there is other of a article selection process for those apps to happen showing up because the “free application of the week,” instead of some algorithm that’s parsing Google Play for popular apps that were currently on sale.
Though Cartoon Complex is at once do the app away for free as part of this program, Google is not making up the writer for the downloads.
This is not the first time Google has presented a complimentary application in the week. Google had previously analyze the version assist at home 2015, once this rolled shown a “complimentary software of the week” within the domestic section of Google Play. At the time, it was suggesting a free software from PBS Kids.
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It’s also not once that Machine consumers have gotten to download paid content for free — Amazon in 2015 launched Amazon Underground, a division with a Amazon Appstore where premium apps are provided for free. The model compensates developers based on how long these apps are used, the crowd said.
Then, of course, app authors also often lead their own sales in an effort to boost downloads and their Google Play ranking.
Google dropped to discuss the business model about the “free application of the week,” however.
A company spokesperson instead offered this statement, “We remain always getting development to Google Play to offer on the greatest use promising near your customer.”

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